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Author: Andrew Roughton

Andrew is an online marketing specialist, based in Hamilton, New Zealand, with personal experience in ecommerce startups. He originally trained as a computer programmer, and then accidentally drifted into adult/tertiary education where he held both teaching and executive roles. In that time he managed a multi-million dollar budget and around 90 staff in Auckland, Hamilton and Christchurch. His role included both domestic and international marketing. Andrew completed an MBA in 2012 which helped with the leadership and management of the business, as well as his ongoing personal involvement in developing and delivering online business education.
Digital Waves: Mastering Social Media & SEO Down Under
Digital Strategy Opinion SEO

Digital Waves: Mastering Social Media & SEO Down Under

Andrew RoughtonFebruary 13, 2024June 14, 2024
Australian beach resorts are at a crucial crossroads in today's digital marketing scene. Take, for instance, Amalfi Resort in the stunning coastal haven of Busselton in Western Australia, where the...
How to Get a Prompt Before Sending Emails in Outlook
Functionailty

How to Get a Prompt Before Sending Emails in Outlook

Andrew RoughtonDecember 21, 2022June 13, 2024
If you're anything like me you will have multiple accounts set up in Microsoft Outlook. I can't tell you how many times I have emailed a client from my personal...
Chartered Accountants Can Now Take Their Work On The Go With New Online Tools
Tech news Web Apps

Chartered Accountants Can Now Take Their Work On The Go With New Online Tools

Andrew RoughtonJuly 21, 2022May 8, 2025
The modern-day Chartered Accountant is a highly sought-after professional, with a critical role to play in businesses and organizations around the globe. As the world of business becomes increasingly complex...
How to Rank in SERPS for Multiple Cities
SEO Web Development

How to Rank in SERPS for Multiple Cities

Andrew RoughtonMay 7, 2022August 15, 2022
You have distribution centres in multiple cities, with a legitimate street address, full warehouse, and staff everywhere - but no one can find you in the search results! There are...
The Best Way To Use Content To Improve Google Ranking
SEO Web Development

The Best Way To Use Content To Improve Google Ranking

Andrew RoughtonJuly 15, 2021July 16, 2021
When competition in the online space is so strong, how can you make sure Google increasingly show people your page in response to online searches? There are many things that...
How to migrate to a new website successfully
Website Usability

How to migrate to a new website successfully

Andrew RoughtonJuly 2, 2021July 6, 2021
How do you ensure a successful migration from your trusty old website to a brand spanking new one? How do you make sure you don't lose ground, especially with regard...
How To Design The Perfect Label For Your Company
Web Development

How To Design The Perfect Label For Your Company

Andrew RoughtonMay 3, 2021May 10, 2021
If you are a business that is looking to improve its brand identity and makes frequent use of labels, you may want to consider rethinking your current designs and terminology....
SEO in Practice
SEO

SEO in Practice

Andrew RoughtonApril 15, 2021March 29, 2025
An Interview with Josh Moore, head marketing fanatic at digital marketing agency, Duoplus   Andrew: So Josh, what are the benefits of SEO, and in getting ranked higher in Google...
How to rank your website higher in Google – SEO for Hamilton Businesses
Digital Strategy

How to rank your website higher in Google – SEO for Hamilton Businesses

Andrew RoughtonMay 2, 2018March 29, 2025
Search Engine  Optimisation (SEO) for your Local Business in Hamilton Is your business showing up on the front page of Google for Hamilton (SEO) search results?  If not, you’re missing...

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