Hamilton builders Urban Homes use responsive design on their website<\/em><\/figcaption><\/figure>\n <\/p>\n
What is Responsive Design?<\/h2>\n Google describe responsive design as, “…using a flexible layout that adapts to different viewport orientations or sizes, so you don’t have to create multiple layouts.”\u00a0 In other words, the page dimensions as well as the elements on your page (such as images) adapt so that they can be loaded quickly and effectively on PCs as well as tablets and smart phones.<\/span><\/p>\nGoogle emphasize that everything on your site should be the same regardless of the user’s device, and that the code should adapt the site to match the user’s device.\u00a0This includes the content, headings, URL’s, metadata, images, and videos.<\/p>\n
Why is this important?<\/h2>\n Google wants to make sure that you give your users a great experience regardless of which device they are using.\u00a0They want to show them the best content and most helpful content related to their search query. Again, regardless of device.<\/p>\n
So if your website has great content but it doesn’t display well on a mobile device, Google will serve your competitors webpage instead – providing their website is brilliant on a phone.<\/p>\n
If users like your site and find it useful, they will stay on your pages longer. This reduce your bounce rate and increases your engagement score. Google will see that as a vote of confidence and reward your page with more visibility.<\/p>\n
How can you make your website more responsive?<\/h2>\n Urban Homes took four steps to make their website responsive.<\/p>\n
They made it easy for users<\/h3>\n Urban identified that people searching for a Hamilton home builders had the following objectives:<\/p>\n
\nSee examples of beautiful homes<\/li>\n Access free house plans<\/li>\n Visit show homes in Hamilton and Cambridge<\/li>\n Explore house and land packages in Hamilton<\/li>\n<\/ul>\nHaving established these searcher intentions, they made it easy for users to find these sections on their website, and complete their objective.<\/p>\n
They tested the website on mobile devices<\/h3>\n Urban tested how easy it is to complete these tasks on several devices. They needed to be sure that it was just as easy for mobile users as for those using a PC.<\/p>\n
This included ensuring that the look and feel of the pages was the same regardless of device, and that customers found the interface to be intuitive and easy to use.<\/p>\n
They made it fast<\/h3>\n Speed is an important factor to Google because it has a big impact on user experience.<\/p>\n
On a PC they can afford to use large, high-quality, images. But those same files would be unnecessarily large for\u00a0 mobile device and may cause the page to load much slower.<\/p>\n
So they made sure that the website would serve mobile devices smaller images that still looked great on a mobile device.<\/p>\n
They used a website template that would manage responsiveness for them<\/h3>\n This means that the website itself manages how to display each page, and which images to serve. Only a few years ago many websites had a mobile version of their website. You would see a URL like m.garden.com instead of www.garden.com. This is no longer necessary if you use the right template.<\/p>\n
One of Hamilton’s leading marketing agencies<\/a>, Duoplus, state that making sure your site is responsive and mobile-friendly is essential to ensuring a great user experience and a positive response from Google. If you want more traffic, this is one of the first issues you need to address.<\/p>\n","protected":false},"excerpt":{"rendered":"Make your website Mobile-Friendly “If you haven’t made your website mobile-friendly, you should.\u00a0The majority of users coming to your site are likely to be using a mobile device” – Google \u201cResponsive design is Google\u2019s recommended design pattern\u201d – Google Google have gone to great lengths in recent years to remind web developers that all websites […]<\/p>\n","protected":false},"author":4,"featured_media":20053,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[170,169],"class_list":["post-20045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-development","tag-mobile-friendly","tag-responsive"],"yoast_head":"\n
Why you should make your Web Design Responsive - Geektactics<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n\t \n\t \n\t \n