{"id":201,"date":"2014-09-28T12:23:57","date_gmt":"2014-09-28T00:23:57","guid":{"rendered":"http:\/\/geektactics.geektamin.com\/?p=201"},"modified":"2024-06-14T09:49:56","modified_gmt":"2024-06-13T21:49:56","slug":"twitter-next-contender-social-commerce","status":"publish","type":"post","link":"https:\/\/geektactics.co.nz\/blog\/twitter-next-contender-social-commerce\/","title":{"rendered":"Twitter the Next Contender in Social Commerce"},"content":{"rendered":"<p>Facebook&#8217;s younger sibling Twitter has followed in it&#8217;s footsteps as a contender in social commerce. Except it goes two steps further. The site has been rolling out new technology to\u00a0enable customers to purchase or add items to a wish list or shopping cart from Twitter.<\/p>\n<p>Twitter announced the tool in a very American advertisement several months ago. The tool has only just been released.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=iAm6pa9hPKA<\/p>\n<p>It\u00a0enables customers to save an item mentioned in a tweet to their Amazon wish list using the hashtag #AmazonWishlist. Users can also add items directly to their cart using the hashtag #AmazonCart. Although there has been skepticism over whether #AmazonWishlist will work due to wish lists unpopularity, #AmazonCart is projected to be a success. A\u00a0downside to these tools is users need to switch sites in order to complete the transaction &#8211; which is a fair bit more effort compared to Facebook&#8217;s one-stop shop approach.<\/p>\n<p>Twitter\u00a0is also testing a <a href=\"http:\/\/onlinebrands.co.nz\/2014\/09\/12\/facebook-buy-button\/\" target=\"_blank\" rel=\"noopener\">buy button similar to Facebook&#8217;s<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-202 size-large\" src=\"https:\/\/nz.blog.geektactics.co.nz\/geektamin\/wp-content\/uploads\/sites\/2\/2014\/09\/twitternew_opt-623x350.jpg\" alt=\"Twitter Buy\" width=\"623\" height=\"350\" srcset=\"https:\/\/geektactics.co.nz\/wp-content\/uploads\/sites\/2\/2014\/09\/twitternew_opt-623x350.jpg 623w, https:\/\/geektactics.co.nz\/wp-content\/uploads\/sites\/2\/2014\/09\/twitternew_opt-300x168.jpg 300w, https:\/\/geektactics.co.nz\/wp-content\/uploads\/sites\/2\/2014\/09\/twitternew_opt.jpg 652w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><\/p>\n<p>With all this considered, it seems Twitter may just surpass Facebook in terms of social commerce. Of course these are still early days.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook&#8217;s younger sibling Twitter has followed in it&#8217;s footsteps as a contender in social commerce. Except it goes two steps further. The site has been rolling out new technology to\u00a0enable customers to purchase or add items to a wish list or shopping cart from Twitter. Twitter announced the tool in a very American advertisement several [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[41,40,39],"class_list":["post-201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-news","tag-amazonwishlist","tag-social-commerce","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Twitter the Next Contender in Social Commerce - Geektactics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/geektactics.co.nz\/blog\/twitter-next-contender-social-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter the Next Contender in Social Commerce - Geektactics\" \/>\n<meta property=\"og:description\" content=\"Facebook&#8217;s younger sibling Twitter has followed in it&#8217;s footsteps as a contender in social commerce. Except it goes two steps further. The site has been rolling out new technology to\u00a0enable customers to purchase or add items to a wish list or shopping cart from Twitter. 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