{"id":376,"date":"2014-12-06T13:24:02","date_gmt":"2014-12-06T01:24:02","guid":{"rendered":"http:\/\/geektactics.geektamin.com\/?p=376"},"modified":"2024-06-14T09:49:42","modified_gmt":"2024-06-13T21:49:42","slug":"target-spots-tech-trends","status":"publish","type":"post","link":"https:\/\/geektactics.co.nz\/blog\/target-spots-tech-trends\/","title":{"rendered":"How Target Spots Tech Trends"},"content":{"rendered":"<p>Target is always surprisingly far ahead of technology innovations. And by far ahead, I mean Target is on to the next big thing in tech 18 months ahead. Although the retail giant hasn&#8217;t made a <a title=\"Robotic Store Assistant Leads Lowe Into the Future\" href=\"https:\/\/nz.blog.geektactics.co.nz\/blog\/344\/robotic-store-assistant-leads-lowe-future\/\">robotic store assistant like Lowe<\/a>, they may not be too far away. Target&#8217;s four key target areas include virtual reality, robotics, the Internet of Things and digital activation.<\/p>\n<p>Although they are pretty secretive about their tech innovations, they have opened up about their virtual reality. They have tested technology which creates a 3D experience to furnish a dorm room!<\/p>\n<p>So what is their secret to being astoundingly far ahead? Being situated in the hub of technological innovation. That is, San Francisco. Director David Newman claims, &#8220;The San Francisco office is part of a broader ecosystem for innovation. For us, it&#8217;s how we really get ahead of the emerging technologies.&#8221; Listen about it here:<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=o2THVx0-rYc<\/p>\n<p>The lab focuses on technologies which are about 18 months away from mainstream adoption. Projects are then divided into pods of people to develop.<\/p>\n<p><a href=\"http:\/\/www.adweek.com\/news\/technology\/target-identifies-hottest-retail-tech-18-months-its-cool-161601\" target=\"_blank\" rel=\"noopener\">Ad Week<\/a> commented, &#8220;Newman also noted that Target&#8217;s approach isn&#8217;t about acquiring startups, acknowledging competitor Walmart&#8217;s strategy in nearby San Bruno, Calif. Walmart&#8217;s @WalmartLabs has acquired 14 startups since 2011. Target&#8217;s strategy for the future is &#8220;less about acquiring a technology as it is today, and it\u2019s working very closely and very hands-on to evolve [a technology] to really explore different use cases,&#8221; Newman said.<\/p>\n<p class=\"google_elide\">As part of that hands-on approach, Target will start running its innovation center as a stand-alone lab in January, after two years of leaning on agency SapientNitro. Target&#8217;s innovation center was built in partnership with Sapient in 2012, and the two share an office space inSan Francisco&#8217;s historic Folgers Coffee Co. building.&#8221;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Target is always surprisingly far ahead of technology innovations. And by far ahead, I mean Target is on to the next big thing in tech 18 months ahead. Although the retail giant hasn&#8217;t made a robotic store assistant like Lowe, they may not be too far away. Target&#8217;s four key target areas include virtual reality, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[104,105,78],"class_list":["post-376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-news","tag-augmented-reality","tag-retail-technology","tag-robotics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Target Spots Tech Trends - Geektactics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/geektactics.co.nz\/blog\/target-spots-tech-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Target Spots Tech Trends - Geektactics\" \/>\n<meta property=\"og:description\" content=\"Target is always surprisingly far ahead of technology innovations. And by far ahead, I mean Target is on to the next big thing in tech 18 months ahead. Although the retail giant hasn&#8217;t made a robotic store assistant like Lowe, they may not be too far away. 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