{"id":397,"date":"2016-02-23T16:35:25","date_gmt":"2016-02-23T03:35:25","guid":{"rendered":"http:\/\/geektactics.geektamin.com\/?p=397"},"modified":"2024-06-14T09:49:31","modified_gmt":"2024-06-13T21:49:31","slug":"23-online-video-ad-views-come-robots","status":"publish","type":"post","link":"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/","title":{"rendered":"23% of Online Video Ad Views Come from Robots"},"content":{"rendered":"<p>Marketers and techies have been suspicious for a while about how many of video ad views are from people. According to a study almost a quarter of views are from robots. Computers operated remotely by hackers have been costing the advertising industry through this. It&#8217;s estimated their absent views will cost advertisers $6.3 billion next year.<\/p>\n<p>The fake views also account for 11% of other display ads. They often take place in the night when the owners of the hijacked computers are fast asleep.<\/p>\n<p>This all means that retailers and businesses are paying for web advertisements which aren&#8217;t even shown to real humans. Bob Liodice, president and chief executive officer of the New York based association says they are being robbed. &#8220;This isn&#8217;t about system inefficiencies or process sloppiness. This is about criminal activity.&#8221;<\/p>\n<p>This will likely undermine confidence in an otherwise optimistic and fast growing industry. The <a href=\"http:\/\/www.nzherald.co.nz\/business\/news\/article.cfm?c_id=3&amp;objectid=11372049\">NZ Herald<\/a> said, &#8220;Online display advertising accounted for an estimated 10 per cent of ad spending in the US last year, a figure that is projected to nearly double, to 19 per cent, in 2018, according to EMarketer Inc.&#8221;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketers and techies have been suspicious for a while about how many of video ad views are from people. According to a study almost a quarter of views are from robots. Computers operated remotely by hackers have been costing the advertising industry through this. It&#8217;s estimated their absent views will cost advertisers $6.3 billion next [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[111,112,113],"class_list":["post-397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-news","tag-hackers","tag-online-advertising","tag-robots"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>23% of Online Video Ad Views Come from Robots - Geektactics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"23% of Online Video Ad Views Come from Robots - Geektactics\" \/>\n<meta property=\"og:description\" content=\"Marketers and techies have been suspicious for a while about how many of video ad views are from people. According to a study almost a quarter of views are from robots. Computers operated remotely by hackers have been costing the advertising industry through this. It&#8217;s estimated their absent views will cost advertisers $6.3 billion next [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/\" \/>\n<meta property=\"og:site_name\" content=\"Geektactics\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-23T03:35:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-13T21:49:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/geektactics.co.nz\/wp-content\/uploads\/sites\/2\/2014\/12\/18266850-thief-with-glove-stealing-wallet-through-a-computer-screen-concept-of-internet-crime.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"361\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Scott\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Scott\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/\"},\"author\":{\"name\":\"Phil Scott\",\"@id\":\"https:\/\/geektactics.co.nz\/#\/schema\/person\/0ab7be281ed22eb86bb1cb5fcb8f23be\"},\"headline\":\"23% of Online Video Ad Views Come from Robots\",\"datePublished\":\"2016-02-23T03:35:25+00:00\",\"dateModified\":\"2024-06-13T21:49:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/\"},\"wordCount\":194,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/geektactics.co.nz\/#organization\"},\"image\":{\"@id\":\"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/geektactics.co.nz\/wp-content\/uploads\/sites\/2\/2014\/12\/18266850-thief-with-glove-stealing-wallet-through-a-computer-screen-concept-of-internet-crime.jpg\",\"keywords\":[\"hackers\",\"online advertising\",\"robots\"],\"articleSection\":[\"Tech news\"],\"inLanguage\":\"en-NZ\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/\",\"url\":\"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/\",\"name\":\"23% of Online Video Ad Views Come from Robots - Geektactics\",\"isPartOf\":{\"@id\":\"https:\/\/geektactics.co.nz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/geektactics.co.nz\/wp-content\/uploads\/sites\/2\/2014\/12\/18266850-thief-with-glove-stealing-wallet-through-a-computer-screen-concept-of-internet-crime.jpg\",\"datePublished\":\"2016-02-23T03:35:25+00:00\",\"dateModified\":\"2024-06-13T21:49:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/#breadcrumb\"},\"inLanguage\":\"en-NZ\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/#primaryimage\",\"url\":\"https:\/\/geektactics.co.nz\/wp-content\/uploads\/sites\/2\/2014\/12\/18266850-thief-with-glove-stealing-wallet-through-a-computer-screen-concept-of-internet-crime.jpg\",\"contentUrl\":\"https:\/\/geektactics.co.nz\/wp-content\/uploads\/sites\/2\/2014\/12\/18266850-thief-with-glove-stealing-wallet-through-a-computer-screen-concept-of-internet-crime.jpg\",\"width\":361,\"height\":450},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/geektactics.co.nz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"23% of Online Video Ad Views Come from Robots\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/geektactics.co.nz\/#website\",\"url\":\"https:\/\/geektactics.co.nz\/\",\"name\":\"Geektactics\",\"description\":\"Interesting Stuff for Geeks\",\"publisher\":{\"@id\":\"https:\/\/geektactics.co.nz\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/geektactics.co.nz\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-NZ\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/geektactics.co.nz\/#organization\",\"name\":\"Geektactics\",\"url\":\"https:\/\/geektactics.co.nz\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\/\/geektactics.co.nz\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/geektactics.co.nz\/wp-content\/uploads\/sites\/2\/2024\/06\/geektactics-logo.png\",\"contentUrl\":\"https:\/\/geektactics.co.nz\/wp-content\/uploads\/sites\/2\/2024\/06\/geektactics-logo.png\",\"width\":2001,\"height\":831,\"caption\":\"Geektactics\"},\"image\":{\"@id\":\"https:\/\/geektactics.co.nz\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/geektactics.co.nz\/#\/schema\/person\/0ab7be281ed22eb86bb1cb5fcb8f23be\",\"name\":\"Phil Scott\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\/\/geektactics.co.nz\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3613a3c6f7f73eb2eeb6e71237ddabf5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3613a3c6f7f73eb2eeb6e71237ddabf5?s=96&d=mm&r=g\",\"caption\":\"Phil Scott\"},\"url\":\"https:\/\/geektactics.co.nz\/blog\/author\/philscott\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"23% of Online Video Ad Views Come from Robots - Geektactics","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/","og_locale":"en_US","og_type":"article","og_title":"23% of Online Video Ad Views Come from Robots - Geektactics","og_description":"Marketers and techies have been suspicious for a while about how many of video ad views are from people. According to a study almost a quarter of views are from robots. Computers operated remotely by hackers have been costing the advertising industry through this. It&#8217;s estimated their absent views will cost advertisers $6.3 billion next [&hellip;]","og_url":"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/","og_site_name":"Geektactics","article_published_time":"2016-02-23T03:35:25+00:00","article_modified_time":"2024-06-13T21:49:31+00:00","og_image":[{"width":361,"height":450,"url":"https:\/\/geektactics.co.nz\/wp-content\/uploads\/sites\/2\/2014\/12\/18266850-thief-with-glove-stealing-wallet-through-a-computer-screen-concept-of-internet-crime.jpg","type":"image\/jpeg"}],"author":"Phil Scott","twitter_misc":{"Written by":"Phil Scott","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/#article","isPartOf":{"@id":"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/"},"author":{"name":"Phil Scott","@id":"https:\/\/geektactics.co.nz\/#\/schema\/person\/0ab7be281ed22eb86bb1cb5fcb8f23be"},"headline":"23% of Online Video Ad Views Come from Robots","datePublished":"2016-02-23T03:35:25+00:00","dateModified":"2024-06-13T21:49:31+00:00","mainEntityOfPage":{"@id":"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/"},"wordCount":194,"commentCount":0,"publisher":{"@id":"https:\/\/geektactics.co.nz\/#organization"},"image":{"@id":"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/#primaryimage"},"thumbnailUrl":"https:\/\/geektactics.co.nz\/wp-content\/uploads\/sites\/2\/2014\/12\/18266850-thief-with-glove-stealing-wallet-through-a-computer-screen-concept-of-internet-crime.jpg","keywords":["hackers","online advertising","robots"],"articleSection":["Tech news"],"inLanguage":"en-NZ","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/","url":"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/","name":"23% of Online Video Ad Views Come from Robots - Geektactics","isPartOf":{"@id":"https:\/\/geektactics.co.nz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/#primaryimage"},"image":{"@id":"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/#primaryimage"},"thumbnailUrl":"https:\/\/geektactics.co.nz\/wp-content\/uploads\/sites\/2\/2014\/12\/18266850-thief-with-glove-stealing-wallet-through-a-computer-screen-concept-of-internet-crime.jpg","datePublished":"2016-02-23T03:35:25+00:00","dateModified":"2024-06-13T21:49:31+00:00","breadcrumb":{"@id":"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/#breadcrumb"},"inLanguage":"en-NZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/"]}]},{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/#primaryimage","url":"https:\/\/geektactics.co.nz\/wp-content\/uploads\/sites\/2\/2014\/12\/18266850-thief-with-glove-stealing-wallet-through-a-computer-screen-concept-of-internet-crime.jpg","contentUrl":"https:\/\/geektactics.co.nz\/wp-content\/uploads\/sites\/2\/2014\/12\/18266850-thief-with-glove-stealing-wallet-through-a-computer-screen-concept-of-internet-crime.jpg","width":361,"height":450},{"@type":"BreadcrumbList","@id":"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/geektactics.co.nz\/"},{"@type":"ListItem","position":2,"name":"23% of Online Video Ad Views Come from Robots"}]},{"@type":"WebSite","@id":"https:\/\/geektactics.co.nz\/#website","url":"https:\/\/geektactics.co.nz\/","name":"Geektactics","description":"Interesting Stuff for Geeks","publisher":{"@id":"https:\/\/geektactics.co.nz\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/geektactics.co.nz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-NZ"},{"@type":"Organization","@id":"https:\/\/geektactics.co.nz\/#organization","name":"Geektactics","url":"https:\/\/geektactics.co.nz\/","logo":{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/geektactics.co.nz\/#\/schema\/logo\/image\/","url":"https:\/\/geektactics.co.nz\/wp-content\/uploads\/sites\/2\/2024\/06\/geektactics-logo.png","contentUrl":"https:\/\/geektactics.co.nz\/wp-content\/uploads\/sites\/2\/2024\/06\/geektactics-logo.png","width":2001,"height":831,"caption":"Geektactics"},"image":{"@id":"https:\/\/geektactics.co.nz\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/geektactics.co.nz\/#\/schema\/person\/0ab7be281ed22eb86bb1cb5fcb8f23be","name":"Phil Scott","image":{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/geektactics.co.nz\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3613a3c6f7f73eb2eeb6e71237ddabf5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3613a3c6f7f73eb2eeb6e71237ddabf5?s=96&d=mm&r=g","caption":"Phil Scott"},"url":"https:\/\/geektactics.co.nz\/blog\/author\/philscott\/"}]}},"_links":{"self":[{"href":"https:\/\/geektactics.co.nz\/wp-json\/wp\/v2\/posts\/397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geektactics.co.nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geektactics.co.nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geektactics.co.nz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/geektactics.co.nz\/wp-json\/wp\/v2\/comments?post=397"}],"version-history":[{"count":1,"href":"https:\/\/geektactics.co.nz\/wp-json\/wp\/v2\/posts\/397\/revisions"}],"predecessor-version":[{"id":399,"href":"https:\/\/geektactics.co.nz\/wp-json\/wp\/v2\/posts\/397\/revisions\/399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geektactics.co.nz\/wp-json\/wp\/v2\/media\/398"}],"wp:attachment":[{"href":"https:\/\/geektactics.co.nz\/wp-json\/wp\/v2\/media?parent=397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geektactics.co.nz\/wp-json\/wp\/v2\/categories?post=397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geektactics.co.nz\/wp-json\/wp\/v2\/tags?post=397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}