{"id":397,"date":"2016-02-23T16:35:25","date_gmt":"2016-02-23T03:35:25","guid":{"rendered":"http:\/\/geektactics.geektamin.com\/?p=397"},"modified":"2024-06-14T09:49:31","modified_gmt":"2024-06-13T21:49:31","slug":"23-online-video-ad-views-come-robots","status":"publish","type":"post","link":"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/","title":{"rendered":"23% of Online Video Ad Views Come from Robots"},"content":{"rendered":"<p>Marketers and techies have been suspicious for a while about how many of video ad views are from people. According to a study almost a quarter of views are from robots. Computers operated remotely by hackers have been costing the advertising industry through this. It&#8217;s estimated their absent views will cost advertisers $6.3 billion next year.<\/p>\n<p>The fake views also account for 11% of other display ads. They often take place in the night when the owners of the hijacked computers are fast asleep.<\/p>\n<p>This all means that retailers and businesses are paying for web advertisements which aren&#8217;t even shown to real humans. Bob Liodice, president and chief executive officer of the New York based association says they are being robbed. &#8220;This isn&#8217;t about system inefficiencies or process sloppiness. This is about criminal activity.&#8221;<\/p>\n<p>This will likely undermine confidence in an otherwise optimistic and fast growing industry. The <a href=\"http:\/\/www.nzherald.co.nz\/business\/news\/article.cfm?c_id=3&amp;objectid=11372049\">NZ Herald<\/a> said, &#8220;Online display advertising accounted for an estimated 10 per cent of ad spending in the US last year, a figure that is projected to nearly double, to 19 per cent, in 2018, according to EMarketer Inc.&#8221;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketers and techies have been suspicious for a while about how many of video ad views are from people. According to a study almost a quarter of views are from robots. Computers operated remotely by hackers have been costing the advertising industry through this. It&#8217;s estimated their absent views will cost advertisers $6.3 billion next [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[111,112,113],"class_list":["post-397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-news","tag-hackers","tag-online-advertising","tag-robots"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>23% of Online Video Ad Views Come from Robots - Geektactics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/geektactics.co.nz\/blog\/23-online-video-ad-views-come-robots\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"23% of Online Video Ad Views Come from Robots - Geektactics\" \/>\n<meta property=\"og:description\" content=\"Marketers and techies have been suspicious for a while about how many of video ad views are from people. According to a study almost a quarter of views are from robots. Computers operated remotely by hackers have been costing the advertising industry through this. 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