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Author: Phil Scott

Mobile Technology Makes Energy Waste Visible
New Technology

Mobile Technology Makes Energy Waste Visible

Phil ScottJune 9, 2016June 14, 2024
Your new Android may be able to automatically encrypt data. But could it also help show energy usage and wastage? In short: yes! Powershop has been New Zealand's powerful energy...
The Makings of a Great E-Store
Digital Strategy

The Makings of a Great E-Store

Phil ScottJune 3, 2016June 14, 2024
At the dawn of the new age of the Internet, the use of Electronic stores on websites became undeniably important. Many businesses - wholesalers, retailers, manufacturers and the like, made...
The Majority of the World Still Not Online
Opinion Tech news

The Majority of the World Still Not Online

Phil ScottMay 14, 2016June 14, 2024
The Internet has an incredible potential to make the world more equal. The Internet allows anyone, no matter what their background, an equal chance to share their opinions and get...
Google Introduces New Advertising Measurement Tool
Digital Strategy New Technology

Google Introduces New Advertising Measurement Tool

Phil ScottMay 11, 2016June 14, 2024
Measuring online advertising has typically revolved around online impacts. Click through rates, impressions, sales, repeat visitors were all accounted for. But now Google attempts to dive into the perviously inexplicable...
Computers Predict Your Personality Using Your Facebook Likes
Tech news

Computers Predict Your Personality Using Your Facebook Likes

Phil ScottApril 3, 2016June 14, 2024
Us humans like to pride ourselves on being unique. We like to believe that our individual personalities are so varied that it's impossible to compartmentalise us. A study in PNAS...
Security Hack Exposed 83 Million Households and Businesses
Tech news

Security Hack Exposed 83 Million Households and Businesses

Phil ScottMarch 13, 2016June 14, 2024
A security hack at JPMorgan Chase & co is certain to go down in history. Seventy-six million households and seven million businesses had their names, addresses, phone numbers and email addresses exposed. The breach is...
Google Program Allows Users to Block Ads
Tech news

Google Program Allows Users to Block Ads

Phil ScottMarch 3, 2016June 14, 2024
Google is trialing a cool new program for web trawlers sick of Google ads. Whether they're over repetitive ads, creepily relevant ads or just the bells and whistles of some...
One Giant Leap For Drone-kind
Tech news

One Giant Leap For Drone-kind

Phil ScottFebruary 28, 2016June 14, 2024
The Federal Aviation Administration has finally provided a path forward for the legal use of drones in the United States. Finally. If you haven't already heard of these laws, here's a...
How Any Business can Benefit from an App
Digital Strategy Opinion

How Any Business can Benefit from an App

Phil ScottFebruary 26, 2016June 14, 2024
We live in a mobile world- and that doesn't appear to be changing any time soon. Even in this mobile world, not every business sees the benefit in having their...

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