Digital Strategy Archives - Page 2 of 2

Google Introduces New Advertising Measurement Tool

Phil ScottMay 11, 2016June 14, 2024

Measuring online advertising has typically revolved around online impacts. Click through rates, impressions, sales, repeat visitors were all accounted for. But now Google attempts to dive into the perviously inexplicable...

Digital Strategy Opinion

How Any Business can Benefit from an App

Phil ScottFebruary 26, 2016June 14, 2024

We live in a mobile world- and that doesn't appear to be changing any time soon. Even in this mobile world, not every business sees the benefit in having their...

Digital Strategy Web Development Wordpress

17 SEO Myths to Leave Behind in 2015

Phil ScottDecember 11, 2014June 14, 2024

As 2015 looms closer, it's a good time to reflect on what has worked and what hasn't worked. In terms of Search Engine Optimisation, we face an embarrassingly high list of...

Digital Strategy

Going Mobile

Phil ScottOctober 16, 2014June 14, 2024

Mobile has been continuously expanding and developing especially as a marketing medium. With the rise of smart phones, it is now possible for consumers to engage with companies on the...

Digital Strategy

Word of Mouse Tips to Increase Digital Presence

Phil ScottOctober 15, 2014June 14, 2024

Word of mouse is the digital equivalent to the marketing phrase word of mouth. While the term is easy enough to understand, the implementation of it isn't always so straightforward....